Our Story

Founded in the vibrant heart of the United Arab Emirates, Going Places began as a dream to empower women through fashion. Our journey started with a simple yet profound belief: every woman deserves to express herself through clothing that resonates with her aspirations and confidence. We blend traditional elegance with contemporary style, crafting garments for those who are, quite literally, going places.

Our vision:

We envision a world where fashion is a reflection of one's inner drive and optimism. Our vision extends beyond the realms of attire, aspiring to instill confidence and ambition in women across the Gulf Region and eventually, around the globe. We aim to be the beacon for those who dare to dream and the voice for the ambitious souls.

Our mission:

To provide women with fashion that is not just a statement but a narrative of their ambition and optimism. We believe in the power of attire to transform and empower. Our Abayas are designed to give women the absolute confidence they need to conquer their day-to-day challenges while embracing their unique style.

The Going Places Woman:

Our ideal muse is the protagonist in her own story - ambitious, forward-looking, and confident. She is an advocate of her future, wearing her aspirations not just on her sleeve but in the very fabric of her attire. Our Abayas are her partners in every journey, be it a stride in the boardroom or a leap in a creative endeavor.